Dandelion Breeze conceptualised a women’s day experience for Brutal Fruit and their customers. The campaign started with a pre-event activation at selected taverns across the JHB and PTA areas. Dandelion Breeze secured competition partnerships from our client database that shares similar target markets..the likes of clothing vouchers from LEGiT and hampers from cosmetics giant, Garnier.
Winners on the day were given LEGiT shopping vouchers. On women’s day our overall competition winners had a Brutal Fruit VIP experience. This including shopping at a LEGiT store with Nadia Nakai, SA rapper, serving as their personal shopper. From the store they enjoyed massages from Jasmine Thai spa.
Our makeup artist got them photo ready before they got chauffeur driven to Taboo. The winners were seated at a VIP table and treated to Brutal Fruits. We organised a grand prize giveaway on the night valued at R20 000.00 which included a pair of Christian Louboutin shoes!
DB was responsible for managing artist bookings, technical(lighting), managing the winners, organising sponsors, PR, client service, logistics