LIFESTYLE CAMPAINS AND EVENTS
Metro FM
National road show showcasing all Metro Award Nominees:
A comprehensive media campaign to communicate to target market: flyers, posters, radio, TV adverts, PR and online media were included. Key elements were the extensive use of Metro FM radio and hard-hitting through the-line media.
National Campaigns entailed: Concept, logo development, application and going to market. Up-market venues and clubs selected with invited guests.
A comprehensive media campaign to communicate to target market: flyers, posters, radio, TV adverts, PR and online media were included.
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