Automation and Power World Confrence
South Africa’s new Longmeadow premise hosted the ABB Group’s largest customer event for the African market, Automation and Power World Conference. Dandelion Breeze was appointed to manage and coordinate the two-day event that comprised of a conference and exhibition, which was attended by more than 1300 customers, channels partners and international delegates. The carbon- neutral event co-incided with the inauguration of the state-of-the-art green building. The two-day conference of more than 80 presentations, with speakers from several continents, highlighted the exponential increased interest in both power and automation resulting from the need to improve energy eﬃciency in the face of soaring energy costs. The impressive exhibition covering an area of more than 1200 square metres was a grand showcase of automation and power products introduced into the African market for the ﬁrst time.